Academe | Brand Design + Mobile App

Brief:
Academe is a new way for students and tutors to connect. The mobile app allows users to select a topic of interest such as math or science and book an in-person tutoring session with quality tutors at the convenience and comfort of their own home and schedule.

Role:
Brand + Product Designer

Responsibilities:
Designed and redesigned the brand and identity of Academe, formerly known as Elite Instructors.

Performed market and user research, personas, user profiling and user testing. Constructed wireframes, task flows and developed the information architecture of the app. Using best practices in UI patterns and branded style guides to conceptualize and design the iOS mobile app.

Created collaterals, both print and web for advertising and marketing outreach.