Rebuilding UX Architecture for a B2B Procurement Platform
At Globality, we weren’t just tweaking screens—we were untangling the entire user journey.
From the moment a user lands on the homepage to the deep workflows inside a project dashboard, our platform had friction points that confused first-time users and frustrated returning ones. The navigation felt more like a feature list than a journey. Pages mirrored each other with no clear contextual cues. And the AI assistant, Glo, often got in the way instead of guiding users forward.
My role was to step back, zoom out, and re-architect the experience around what users actually needed—clear next steps, contextual clarity, and intuitive progression through complex workflows.
This wasn’t just a visual redesign. It was a full system rethink—of navigation logic, page architecture, and interaction behavior. We redefined success not by metrics alone, but by how confidently and clearly a user could move through the product.
In this case study, I’ll walk you through how we:
Mapped navigation directly to the real user journey
Designed with mindset transitions in mind (new vs. returning users)
Simplified complex flows into intuitive dashboards
Turned a passive AI assistant into a responsive, action-based guide
Created a framework that supported both clarity and scale
This was one of the most rewarding UX architecture projects I’ve ever worked on—not because of how it looked, but because of how deeply it aligned design with user reality.
[Read the full case study, link below ]
